Web Design Livingston, West Lothian
Livingston Based Web Design
Here at Aesthetic Web Designs, we pride ourselves on providing functional, interactive, modern and stylish websites for our clients. We’re based in both in Livingston and Stirling, and service business owners both locally and throughout the rest of Scotland.
Our process begins with analysing your local competitors, then we perform a deep dive into the top performing websites in your industry. We discover how their websites perform so well, adapt your design to make use of what we find, and improve on them where possible. Ensuring your website is a success for your business is extremely important to us.
Once we have the website fully designed and running, we optimise your on-page content for search engines at no extra cost. This requires considerable research of competitors along with the keywords in your industry, and it’s something that very few other website designers offer outside their SEO packages.
Background & Goals
Everything Your Livingston Website Needs
We carry out our web design using WordPress, which currently powers over 1/3 of all websites on the web. The WordPress content management system requires very little coding, which ensures that you can have a professional and modern website while keeping the cost down, both for the initial design and for maintenance. It also means that, if you wish, you can learn how to maintain and update pages by yourself.
Our websites can be fully integrated with any service your business has to offer. We can create online bookings and payments that sync with Google Calendars, integrate your social media accounts so activity can be cross-posted, link your subscriber forms to a mailing list account like MailChimp or even sync your Instagram and website so Instagram posts immediately appear on your website – and so much more.
There are near-unlimited ways that you can have your website designed with WordPress to ensure that it aligns with modern standards and provides a quality experience for your users.
Results-oriented Web Design
Websites in the digital age are a necessity for all business owners, and having a website that is designed to engage the user to ensure that they stay on your website for the maximum amount of time is vital.
Our web design Livingston projects are structured in a way that has your website tell the story of your business, like flicking through the pages of a magazine. When they read a page, there will be plenty of calls to action buttons styled in such as way as to entice the visitor to click. Studies have shown that being compelled to push that big and shiny red button actually has a basis in science, and we use prediction software with our websites to see where the eyes of visitors will be drawn.
There will be a logical flow from one section to the next, one page to the next, with easily accessible contact forms so that as soon as a user sees something that grabs them about your business or services, no hassle, no fuss, they can contact you immediately.
We not only design beautiful websites, we create websites that convert visitors into customers.
Heatmap prediction of user eye movement.
I knew straight away that Adam was actually listening to what I wanted to achieve and was prepared to work out how to get me there. It was that ability to work with me and truly collaborate that hooked me in at the start. I’ve learned so much because Adam made himself available to explain what he could do and what I could do for myself right from the start. Working virtually has been great too. We’ve certainly racked up the emails, we’ve zoomed, skyped and made lots of calls but it’s paid off. USP you ask? His ability to listen, suggest and produce results. Thanks Adam.
Responsive Design For Livingston Businesses
As recently as 2013, internet traffic from mobiles was 16%. As of 2019, that number has jumped significantly to over 52%. The trend is clear to see and understanding why it’s happening in today’s digital world is simple. Smartphones and tablets have become so powerful and relatively inexpensive in a lot of cases, that they are now ubiquitous. Everywhere you look there’s someone on their phone. This is why mobile optimisation has never been more important.
Our websites are fully optimised before your site goes live in order to engage the users of both platforms. While many people may browse your website using a mobile device initially, you will find that when it comes to making purchases or properly investigating potential services, they will look to view your website on a desktop computer. It is equally important to cater to all users.
We will begin by ensuring that everything on your website, all functionality and images, etc., look perfect on a desktop PC. Once we have ensured that it looks as desired, we will begin to go through everything with a fine-toothed comb to optimise it properly for mobile users.
Once we’ve researched the leaders of your industry it’s time to put a plan into action.
We will now look for opportunities with keywords within your domain’s reach.
Once you’re completely happy with the results, your website goes live.
Easy To Manage West Lothian Websites
Using WordPress simplifies the process of managing a website greatly. We use a drag and drop builder that allows the user to see the changes being made, live. We encourage all of our clients to empower themselves and learn how to add photos and text, and how to create backups and perform updates. If requested, we will show you how to do this, but we will always be available for those who prefer to make use of an affordable maintenance package.