Search Engine Optimisation
When a search engine like Google indexes a site, its ‘spiders’ crawl your website and look at text content along with media such as video and images. Then it decides what your website is about and begins to rank it accordingly for specific keywords. It looks to see if your website is an authority in the subject for which is was designed.
Our search engine optimisation services work to ensure that search engines know what your website is about and then ranks it accordingly. This means that your website receives not only increased traffic, but quality traffic.
In order for this to happen, your website must have relevant and quality content specifically related to your industry in order for Google to rank it as an authority on the subject. Doing so will increase your website’s visibility in organic search results, which is the most important way that users can find your site.
We will begin by conducting a full SEO audit to see how your website is currently performing.
Next we perform deep competitor and keyword research, looking for opportunities.
Finally we put it all together and provide you with the best chance to rank for your selected short and longtail keywords.
Advertising That Seeks Your Services
Appearing in organic search results means a user is searching specifically for the services or products that you provide based on keywords throughout your content, thereby increasing the chances that they will hire or buy from you. This is what is meant by quality traffic. Traffic that is looking specifically for what you offer.
Another aspect of search engine optimisation is off-page SEO. This is everything that happens on someone’s else’s website. This basically means backlinks (other sites linking to you) and to a lesser extent your social media presence. The higher number of relevant sites that link to your website, the more Google’s algorithm views you as an authority in your industry
Think of the internet as a giant popularity contest. You have to work on your appearance and reputation before Google assigns your website a high enough reputation and ranks you accordingly.
Our SEO process consists of utilising software and the most recent developments in the world of search engine optimisation to analyse your competitors and the leaders in your industry. We then figure out exactly how they have ranked highly and reverse engineer their success and use methods to improve on their model. If it works for one company, it will work for another. This takes a lot of time and hard work but the end product is well worth it for any business looking to increase their online presence. The benefits of having organic search traffic visiting your website cannot be understated.
We also operate our SEO services on a month-by-month basis with no contract. You will receive regular reports of everything we have done and analysis of how your website is progressing. If you aren’t happy with the results, you are free to move on with no cancellation fee.
Contact us below for a free SEO audit if you’re in Stirling or elsewhere in Scotland, and see what we can do for your business.
On Page SEO
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An increasingly important factor in how search engines rank websites is technical SEO. This includes things like mobile optimisation, accessibility, page loading speed and site architecture.
As part of our search engine optimisation services, we perform an SEO audit based on known factors of Google’s algorithm. We then work to make sure that every part of your site is technically equipped to rank properly within search engines.
Once this has been done, the optimisations we make will last the entirety of your website’s life. It provides the foundation for your website’s ranking performance, ensuring that there is nothing, from a technical point of view, holding it back.
Advertising That Keeps On Giving
Once proper SEO has been performed, your site optimisation marinates for the following months and years. Unlike methods of advertising such as Google Adwords or PPC, properly performed SEO continues to produce results for an extended period of time. It is very much a long game, designed to keep on producing, well after the SEO has been performed.