SEO

Search Engine Optimisation

When a search engine like Google indexes a site, its ‘spiders’ crawl your website and look at text content along with media such as video and images. Then it decides what your website is about and begins to rank it accordingly for specific keywords. It looks to see if your website is an authority in the subject for which is was designed.

Our web design Stirling services include search engine optimisation that works to ensure that search engines know what your website is about and then ranks it accordingly. This means that your website receives not only increased traffic, but quality traffic.

In order for this to happen, your website must have relevant and quality content specifically related to your industry in order for Google to rank it as an authority on the subject. Doing so will increase your website’s visibility in organic search results, which is the most important way that users can find your site.

Search Engine Optimisation Stirling Keywords
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SEO Audit

We will begin by conducting a full SEO audit to see how your website is currently performing.

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Research

Next we perform deep competitor and keyword research, looking for opportunities.

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Implementation

Finally we put it all together and provide you with the best chance to rank for your selected short and longtail keywords.

Advertising That Seeks Your Services

Appearing in organic search results means a user is searching specifically for the services or products that you provide based on keywords throughout your content, thereby increasing the chances that they will hire or buy from you. This is what is meant by quality traffic. Traffic that is looking specifically for what you offer.

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Organic SEO Stirling

Off-Page SEO

Another aspect of search engine optimisation is off-page SEO. This is everything that happens on someone’s else’s website. This basically means backlinks (other sites linking to you) and to a lesser extent your social media presence. The higher number of relevant sites that link to your website, the more Google’s algorithm views you as an authority in your industry

Think of the internet as a giant popularity contest. You have to work on your appearance and reputation before Google assigns your website a high enough reputation and ranks you accordingly.

Our SEO process consists of utilising software and the most recent developments in the world of search engine optimisation to analyse your competitors and the leaders in your industry. We then figure out exactly how they have ranked highly and reverse engineer their success and use methods to improve on their model. If it works for one company, it will work for another. This takes a lot of time and hard work but the end product is well worth it for any business looking to increase their online presence. The benefits of having organic search traffic visiting your website cannot be understated.

We also operate our SEO services on a month-by-month basis with no contract. You will receive regular reports of everything we have done and analysis of how your website is progressing. If you aren’t happy with the results, you are free to move on with no cancellation fee.

Contact us below for a free SEO audit if you’re in Stirling or elsewhere in Scotland, and see what we can do for your business.

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On Page SEO

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Off-Page SEO

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Technical SEO

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Highly recommend aesthetic web designs they listened to what we said and exceeded my expectations on every front
The end product is a beautiful website that showcases who we are !

Christine Hamilton Wylie

Lead Volunteer, FAMS Charity, South Lanarkshire

Technical SEO

An increasingly important factor in how search engines rank websites is technical SEO. This includes things like mobile optimisation, accessibility, page loading speed and site architecture.

As part of our search engine optimisation services, we perform an SEO audit based on known factors of Google’s algorithm. We then work to make sure that every part of your site is technically equipped to rank properly within search engines.

Once this has been done, the optimisations we make will last the entirety of your website’s life. It provides the foundation for your website’s ranking performance, ensuring that there is nothing, from a technical point of view, holding it back.

Technical Search Engine Optimisation Stirling

Advertising That Keeps On Giving

Once proper SEO has been performed, your site optimisation marinates for the following months and years. Unlike methods of advertising such as Google Adwords or PPC, properly performed SEO continues to produce results for an extended period of time. It is very much a long game, designed to keep on producing, well after the SEO has been performed.

How long does SEO take to see results?

The answer to how long SEO can take depends on many factors. How difficult is the keyword in your niche? How many strong competitors are there with high quality search engine optimisation? If you have a business that offers many different services and operates in different local areas, then you have the benefit of creating a lot of content that will ultimately improve your authority. For instance, if we were doing Stirling SEO for a joiners and the keywords were low ranking with weak competitors who had no content, then with the right investment you would see impressive results in months. Other industries would be more competitive for SEO and would take longer to rank, but it really is unique to each business and each industry.

How much does SEO cost?

This depends entirely on each individual client. Our SEO packages in Scotland can be catered to meet the needs and budget of any of our clients. And all packages follow the same model. The only difference is how much time can be allotted to carrying out the search engine optimisation services, based on the price.

Is SEO Important for my website?

SEO is vital to any business who wants to utilise the power of organic search. The benefits of appearing in search results for a keyword that you are targeting are incredible. People who are searching specifically for your services will find your site. This is far more powerful than the broad casting of a net that is social media advertising and if maintained properly will take your business to the next level.

What is keyword research?

Keyword research is the process of investigating which keywords are most searched in your target area, and deciding which to target based on difficulty and volume. Part of what we do is research your main competitors (those who already rank first) and see what they already rank for, while targeting gaps in their process. This is done through the use of various SEO tools and a lot of hard work.

What is Domain Authority?

Domain authority is a number given to each domain by various search engine optimisation tools. It is based mainly on the amount of sites that link to the domain, and their own authority and relevance to the target domain. It can often affect the ability to rank but in many cases creating unique content, properly optimised for SEO and the user, can overcome a high-ranking domain, without the need for backlinks.

How do I build links?

 Backlinks can be built both naturally as your reputation grows and through SEO strategies. There are many different techniques to do so, including writing guest blog posts for relevant websites and building up directory listings.

How important is content to SEO?

Content is King! As the digital marketing phrase goes. Ultimately, Google cares about the user. They want websites to provide a quality experience for those who find the website in their search. That’s who whole point of their service: to provide the most relevant results for your queries. So as long as you have a well-designed website with SEO friendly content that ensures users spend some quality time exploring your site, Google will judge you accordingly.

Do you offer a long term contract?

We don’t believe that any SEO clients with any company should be locked into any sort of long term contract. There are horror stories abound about giant agencies who sign you up for a year, then hand your case off to an employee who has 50 other digital marketing clients. We believe in showing steady results and retaining your loyalty through displaying our value to your business. You are free to move on at any time with no charge.

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